barkRX, a personalized dog vitamin brand made to simplify a dog lover’s daily routine and enhance man’s best friend’s life.
A personal project to explore branding in the ever growing pet industry.
THE RESEARCH
Is there a market for personalized pet supplements?
The core research question: would consumers find meaningful value in a single, personalized dog vitamin that eliminates the need for multiple products, individual portioning, and independent research?
The pet wellness boom
3 in 10 dog owners spend more on their dogs health than their own.
Millennials own more dogs than any other generation by 5%.
$157 billion was spent on the pet industry in 2025.
73% of pet parents spend $50-2000/month on their dog.
THE AUDIENCE
The barkRX persona
Hardworking millennial dog owner, ages 27-37. Childless, career-driven, with disposable income and a packed schedule. Their dog is their family, and they invest in them like they mean it.
Fears & Friction
Working millennials are scared of losing their best friend and feel guilty when their schedules prevent them from prioritizing their dog's health.
Consumers lack the time to research the right supplements, figure out proper dosing, and manage multiple products for their specific dog.
Many supplement brands exist, but none offer true personalization or a single all-in-one product—leaving owners to figure it out themselves.
Not all millennials have disposable income. barkRX targets the segment that does—busy, childless professionals who already spend heavily on their pets.
CORE INSIGHT
People spend money to prevent losing their best friend
Millennials are scared of loneliness and loss. Their dogs are their emotional anchors. BarkRX speaks directly to this fear—offering a simple, science-backed solution that lets owners feel confident they're doing everything they can, without adding complexity to their already full lives.
THE SOLUTION
BarkRX meets its audience exactly where they are — time-poor, deeply devoted, and unwilling to compromise on health. A box of 30 single-serve packets delivered with an auto-ship subscription isn't just a product, it's a daily ritual that fits seamlessly into the life they've already built. For a generation that subscribes to everything from meal kits to meditation apps, BarkRX doesn't feel like another purchase — it feels like it was always supposed to be there.
THE PACKAGING
The box
The barkRX box is designed with the same philosophy as the product itself. Just what you need, and nothing more. Clean typography, a restrained color palette, and clear dosing instructions mean a busy owner can grab it off the shelf, understand it instantly, and trust it completely. Still, it's built to live on a millennial's countertop — considered enough to fit alongside the wellness brands they already love and trust.
The packet
The single-serve packet is where simplicity meets the trends. Tear, pour, done. It taps directly into the millennial obsession with on-the-go formats, from Stanley cups to Athletic Greens, a generation that has fully embraced the single-serve ritual as part of their daily routine. BarkRX just extends that habit to the member of the household who deserves it most.
